Aartrijk Opens Registration for Brand Camp 2015: Interactive Insurance Marketing Conference, Booked for May 17-19 in St. Louis, MO

Insurance content-marketing firm Aartrijk opened registration for its Brand Camp 2015 event for insurance brand decision-makers, to be held May 17 to 19 in St. Louis, Missouri.

This conference is designed for insurance marketing leaders with carriers, agents and brokers, trade associations, and service providers. Registration is available via the event website: www.Aartrijk.com/BrandCamp2015.

Aartrijk invites insurance professionals who work in management or marketing to attend Brand Camp 2015 for an interactive, hands-on experience of learning and exchanging ideas.

At Brand Camp, subject matter experts provide the content foundation to spark conversation that engages participants, according to program chair Rick Morgan, senior vice president of Aartrijk. "We see constructive interaction and idea exchange on key issues, giving rise to shared discovery and learning," Mr. Morgan said. "The participation among attendees sets Brand Camp apart and makes the sessions both motivational and actionable."

The campsite for Brand Camp 2015 is the Magnolia Hotel St. Louis, which is on the National Register of Historic Places. The event will take place in the same location as the meetings of the Agents Council for Technology (ACT) and ACORD User Groups Information Exchange (AUGIE), which will begin after the conclusion of Brand Camp on Tuesday, May 19.

This is the fifth Brand Camp to be held since the late Aartrijk principal Maureen Wall Bentley conceived the event in 2008. At this event, insurance professionals uncover new marketing approaches and refresh their outlook on effective strategies and tactics.

Topics have included video, social networking, blogging, mobile applications, publicity, editorial, design, brand identity and logos, brand alignment, employee engagement, brand valuation, websites, trade advertising and demographics -- all from the perspective of how insurance firms can leverage them.

According to Mr. Morgan, "Brand Camp always features fresh conversations about the relationship of the business with the brand, the importance of strong design and content, brand messaging, and effective use of technologies.”

Attendees help determine each Brand Camp topic discussion. Please direct questions or content ideas to Rick Morgan at rick@Aartrijk.com or via the Aartrijk Google+ page at plus.google.com/+Aartrijk99.

New Book Explores the Masters of Insurance Sales And Shares their Most Effective Ideas

Standel Publishing of Irvine, California, has published Sales Lessons from the Masters by Ken Smith, director of health product sales at Assurity Life Insurance Company in Lincoln, Nebraska.

In this unique look at four of the most successful people ever to sell insurance, Smith focuses on the sales principles that drove the masterful achievements of Frank Bettger, W. Clement Stone, Ben Feldman, and Joe Gandolfo.  His chapters on these legendary salespeople provide a quick but inspirational overview of each of their lives, and then zeroes in on the practical sales principles that each practiced to achieve their tremendous success.

These principles are gathered from their writings and speeches, as well as from people who worked with them during their sales careers.   The principles are presented in a practical, straightforward manner so that the reader can actually adopt the principles that make sense for their own business.

Smith, an experienced insurance marketer himself with more than 35 years in the business, believes strongly that many of the most effective sales techniques of our industry’s master sales leaders are not being passed along to the new generation of insurance producers, and he has aimed this work at changing that.

“In an insurance world that seems to be growing more and more product-focused,” Smith said, “my intent is for this book to shine the spotlight on the people-focused sales principles that enable the producer to succeed.”

With a clear, concise, and engaging style, Smith illuminates the sales principles that were used and perfected by the master salespeople of this business.  “This book,” Smith said, “distills the success of these industry greats into the principles that I believe, when implemented, will actually make a real, positive difference in the lives of salespeople.”

In a world where many insurance carriers seem to be directing fewer resources toward training their sales teams like they used to, this book makes an important contribution to the overall industry sales effort.  Smith turns to the experience of these sales masters from the past to help educate the men and women who make up today’s sales force.

For additional information, contact author Ken Smith at 402-437-4409 or by e-mail at ken@kensmithsales.com or contact Chuck Hirsch, president, Hirsch Communications Consulting, LLC, at 314-630-1387.