With over 30 years of experience in a variety of roles in the insurance industry trade press – acting as the communications link between insurance marketers and top producers – Chuck Hirsch of Hirsch Communications Consulting, LLC, is uniquely qualified to assist your company in resolving problems like these:
- How to develop a strategic marketing plan that helps ensure that your unique product will be understood and accepted by the producers who are best equipped to sell it.
- How to evaluate the variety of producer-oriented media tools to ensure that your message is appearing where it does you and your company the most good.
- How to decide which on-line marketing vehicles make the most sense for what you want to accomplish.
- How to deliver a well-integrated marketing message that speaks with significance to top producers’ interests.
- How to talk about your company in ways that make top producers want to do business with you.
- How to use the right combination of editorial participation and advertising to help set your company apart as “the experts” in the market segment you’re targeting.
- How to regularly publish articles in the best of the trade publications, and how to develop relationships with the editors so that your company continues to get the attention it deserves.
- How to develop the kind of marketing presence that will set your company apart from your competitors.
- How to provide unique sales incentive programs to your sales teams with the highest impact and greatest ease.
- How to develop the kind of Web content that will ensure that producers actually visit and use your producer-directed Web sites.
In short, we can help a company like yours make the most of the marketing dollars you’re allocating to attracting – and retaining – the most productive sales force possible.
In addition, if you’re looking at acquiring a business-to-business media company or are facing some challenges with an existing business-to-business media operation, we can help in the following areas of publishing services:
- Searches for acquisition candidates
- Due diligence
- Hiring practices
- Organizational structuring
- New product development
- Editorial development