Spanish-speaking consumers now can learn more about healthy living, employee benefits, and other workplace issues on a new website from Colonial Life.
As an enhancement to the company’s two-year-old WorkLife consumer website, the Spanish-language site will feature content on benefits and kinds of insurance, healthy living, finances, and common workplace issues.
“This website will be a valuable resource to Hispanic business owners and their employees,” said Dana Bagwell, director in growth markets at Colonial Life. “This is a strong step for Colonial Life in building credibility and a connection to the growing population of Spanish-speaking consumers.”
According to the United States Census Bureau, the number of Latino consumers will increase 163% to 133 million by 2050. Colonial Life is investing in this population by improving the overall consumer experience and by targeting high-growth areas for Spanish-speakers.
“When growing our business, engagement is a key factor,” Ms. Bagwell said. “To expand into this target market, we must communicate in the language and manner Latino consumers prefer.”